Farmers across North America encouraged to participate in virtual competition

HOUSTON, Tex. (AgPR) September 16, 2024 - As an important part of its ongoing commitment to honoring the hard work of North American farmers, Shell Rotella is pleased to announce the fourth annual SuperTractors competition, coinciding with National Farmer's Day. Launched in 2021, this virtual event encourages farmers to showcase their impressive tractors, drawing inspiration from Shell Rotella SuperRigs®, which recently celebrated 42 years of recognizing the best-looking working trucks in North America.

From September 16-26, farmers across North America can enter their unique farm equipment in the SuperTractors competition for a chance to win $250, 10,000 MyMilesMatter points, and a custom Shell Rotella-branded Carhartt jacket. To participate, farmers can submit a photo along with a brief explanation of why their tractor deserves to win at super-tractors.mymilesmatter.com/peopleschoice.

MyMilesMatter members can cast their votes for their favorite tractor once a day from September 27 through October 9 at www.mymilesmatter.com/supertractors/peopleschoice (US) or www.mymilesmatter.ca/supertractors/peopleschoice (Canada). The contestant with the most fan votes will be contacted by an authorized representative. The winner will be announced by Farmer Grayce via Shell Rotella social media channels on October 12 in celebration of National Farmer's Day.

"These farmers embody dedication, putting in countless hours to help provide for their communities across North America," said Julie Wright, North American Brand Manager at Shell Rotella. "As we approach National Farmer's Day, our goal is to celebrate these agricultural champions by showcasing the deep pride they have in their work and equipment through our annual SuperTractors contest."

Key Dates:
• Participants can enter the competition during the following time frame:
• Start date: September 16 - 12:00 PM CT
• End date: September 26 - 5:00 PM CT
• Consumer voting will last for ten days:
• Start date: September 27 - 10:00 AM CT
• End Date: October 9 - 8:00 AM CT

Shell Rotella is committed to supporting the agricultural community and recognizing the hardworking individuals who help keep North American farms moving forward.

Contest is valid in the 50 US, DC, and Canada. Void in Quebec and where prohibited or otherwise restricted by law. Terms apply. For full Official Rules and more details, visit www.mymilesmatter.com/supertractors/rules (US) or www.mymilesmatter.ca/supertractors/rules (Canada).

For more information about Shell Rotella products, visit www.rotella.com. Be sure to follow Shell Rotella on Facebook, X and Instagram for additional updates and photos from the competition. Join the conversation using the hashtag #SuperTractors.