Precision Farming - Articles, Stories & Interviews
Beyond the Barcode: Why RFID is the Backbone of the Future Food Chain
In food logistics, RFID isn't a "nice-to-have," it's becoming non-negotiable because food safety should be non-negotiable, too.
Tractor Performance Data Sets? Keys to Achieving Max Power Utilization
Maria Zepeda shares tractor performance evaluations from the field through the John Deere Operations Center to help farmers understand their tractors’ engine power utilization and why “more horsepower” isn’t always the answer.
History of Plant Breeding Software
We're working on AI models for outlier detection, phenotype prediction, and integrating environmental data like weather or soil conditions. It's still early days, but the potential is huge. We believe AI should assist breeders, not replace them.
Revolutionizing Cotton Farming in Greece with Stark Flight Agriculture Drones
In Greece, cotton farming is undergoing a significant transformation through the integration of Stark Flight Agriculture drones, leading to unprecedented efficiency and improved crop yields, impacting sustainable agriculture positively.
The Hidden Cost of Owning it All
Why forward-thinking agribusinesses are shifting from building everything in-house to partnering through Managed Services.
More Farmers Are Adopting John Deere’s See & Spray, Here’s Why
First introduced in 2018 by John Deere and Blue River technology, See & Spray uses cameras, processors and a boom to apply non-residual herbicides to weeds with pinpoint accuracy within corn, soybean and cotton fields.
FIRA USA 2025: Where Growers and Ag Robotics Innovators Lead the Future of Farming
FIRA USA 2025 will showcase a range of autonomous solutions addressing today's critical labor shortages and profitability challenges—from commercially available equipment already operating in fields to innovative prototypes nearing market readiness.
Precision Farming - Featured Stories
RFS 2.0: New Biofuel Rules and the Road Ahead for Refiners, Farmers and Ethanol Producers
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Soybean and corn farmers could see the most encouraging outcome, experiencing a positive price catalyst. Soybean oil (biodiesel feedstock) prices surged on the news of the proposed rule, and corn ethanol programs historically raised corn prices by 12–30%, benefitting farme
10 Tips for Securing Funding for AgriTech Startups
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AgriTech occupies a unique niche in the startup landscape — one that requires external funds sooner than many founders anticipate. By blending traditional funding routes with new fintech tools, founders can move from prototype to pilot without losing momentum or ownership.
How Tomorrow's Farms Depend on 3PL to Feed the Future
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While high demands, costs and disruptions affect all industries, agriculture faces some unique challenges. Much of its shipping must use refrigerated containers, and farms require fast turnaround times to prevent spoilage, especially as food waste becomes a bigger issue.
Precision Farming - News Headlines
Source Agriculture Invests in Hydrosat to Revolutionize Water Efficiency and Crop Yields
Hydrosat, with its vision of increasing food production while significantly decreasing water use, is uniquely positioned to address some of the world's most pressing agricultural challenges.
DENSO Acquires Axia Vegetable Seeds to Realize Sustainable Agriculture
Founded in the heart of the Dutch greenhouse industry, Axia Vegetable Seeds develops a wide range of high-performing tomato seeds known for their high disease resistance, good taste, quality and high yield, and distributes them on a global scale.
Orbia Netafim Celebrates 60 Years of Empowering Farmers Through Precision Irrigation
The company marks its six-decade milestone of partnering with farmers to advance global food security and climate resilience
Precision Farming - Featured Product
Elmo Motion Control - The Platinum Line, a new era in servo control

Elmo Motion Control - The Platinum Line, a new era in servo control
Significantly enhanced servo performance, higher EtherCAT networking precision, richer servo operation capabilities, more feedback options, and certified smart Functional Safety. Elmo's industry-leading Platinum line of servo drives provides faster and more enhanced servo performance with wider bandwidth, higher resolutions, and advanced control for better results. Platinum drives offer precise EtherCAT networking, faster cycling, high synchronization, negligible jitters, and near-zero latency. They are fully synchronized to the servo loops and feature-rich feedback support, up to three feedbacks simultaneously (with two absolute encoders working simultaneously). The Platinum Line includes one of the world's smallest Functional Safety, and FSoE-certified servo drives with unique SIL capabilities.
Precision Farming - Featured Company

igus
In agricultural applications, solutions that can stand up to rough conditions such as dirt, dust, heat, shock and edge loads are essential. Igus makes this possible with its cable carriers and plastic bearings that are characterized by their outstanding resilience and long service life. These products can be used in tractors, disc harrows, fertilizers, field sprayers, and other agricultural equipment. In many applications, metallic bushings or recirculating ball bearing guides can be replaced by self-lubricating polymer plain bearings to not only improve technology, but significantly reduce costs as well.