A leading high-tech greenhouse tomato grower in Mexico sets to achieve operational excellence with Source.ag’s cutting-edge solutions

AMSTERDAM, February 19, 2025 — Source.ag, the provider of AI solutions for vegetable growers, today announced Finka. became a customer. Finka is a leading company in greenhouse cultivation of tomatoes in the state of Querétaro, Mexico. The company now starts with Source.ag solutions to streamline data collection and data analysis, improve crop management, and maximize profit.

Founded in 2007, Finka has been focused on leveraging innovative technologies to stay ahead in the competitive sector. The partnership with Source.ag equips the grower to enhance precision and efficiency in its operations and scale strategic approaches with ease.

"Finka is well-known for its leadership and innovation in Mexico's high-tech greenhouse sector. At Source.ag, we're passionate about empowering such growers with state-of-the-art technology. We look forward to supporting Finka in optimizing their crop management further and bringing their yield predictions to the next level through our software and AI solutions," said Tomas Geurts, General Manager for North America at Source.ag.

Source.ag's advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices. Today, commercial greenhouses in 18 countries benefit from Source.ag's solutions globally. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.

About Source.ag

Source.ag is accelerating access to fresh fruit and vegetables by empowering the world's growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world's leading growers to build the sector's most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we're on a mission to feed the world, in a climate-resilient and resource-efficient way.