Nutrien Ag Solutions Launches its 2025 Hometown Yield Challenge
Enrollment now open for Canadian growers looking to participate in Year Two of Program.
Saskatoon, SK (March 21, 2025) - Nutrien Ag Solutions is excited to announce the launch of the second year of the Hometown Yield Challenge. The program is again available to growers in Alberta, Manitoba, and Saskatchewan. Enrollment is open from now until April 11, 2025. Interested growers will need to work with their local Nutrien Ag Solutions Crop Consultant to sign up and nominate their community organization of choice.
At the end of the challenge, the community organizations of choice for the top two yielding farming operations will each receive $20,000. The community organizations chosen by the three runners-up will each receive $5,000 at the end of the challenge.
Program enrollment for Year Two comes on the heels of the announcement of the 2024 Hometown Yield Challenge winners and a donation of over $50,000 to community organizations across Western Canada.
"We were extremely pleased with the results from our first Hometown Yield Challenge in 2024. Supporting rural Canadian communities is something that our team and farmers are very passionate about, so getting to do this challenge again is something we're looking forward to for the 2025 season," says Jesse Hamonic, Vice President & Country Head of Nutrien Ag Solutions Canada. "Last year, we got to put money towards some great community projects, such as school lunch programs, playground refurbishment, and community center funds. I'm excited to see the projects that our growers choose this year."
2025 Program Requirements:
• Mapping field boundaries in Nutrien Ag Solutions' Echelon platform
• Growing at least 80 acres of a Proven Seed hybrid of their choice
• Applying phosphorous treated with Loveland Products' ATLAS XCTM
As part of the program, participating growers are encouraged to use crop nutritional products, including AWAKENTM and RADIATETM, from the Loveland Products portfolio. The Company also encourages growers to post information about their progress throughout the season on social media using hashtag #NutrienHometownPride.
"The Hometown Yield Challenge is a great way for growers to see our proprietary products in action," says Shelby LaRose, Crop Nutrition Product Manager. "Proven Seed's canola varieties are integral to the program while pairing well with AWAKEN and RADIATE - which demonstrate strong performance in promoting nutrient uptake and root development. For growers across Canada, this challenge showcases how working with Nutrien Ag Solutions can help drive yield results without sacrificing field health."
For terms and conditions regarding Nutrien Ag Solutions' Hometown Yield Challenge, go to https://www.nutrienagsolutions.ca/yield-challenge-terms-and-conditions.
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About Nutrien Ag Solutions (Canada) Inc.
Nutrien Ag Solutions® is the retail division of Nutrien Ltd., a leading global provider of crop inputs and services. They provide full-acre solutions through a global retail network of trusted crop consultants at more than 2,000 locations. Nutrien Ag Solutions strives to help growers achieve the highest yields with a wide selection of products, including their proprietary brands: Loveland Products®, Inc., Proven® Seed, and Dyna-Gro® Seed. For more information visit nutrienagsolutions.com.
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