New N-FINITY technology gives growers flexibility when making on-farm nitrogen management decisions.

LOVELAND, CO (January 24, 2025) - Nutrien Ag Solutions Inc. announces the launch of N-FINITY, an innovative nitrogen management solution that combines three modes of action that aims to increase the efficiency and availability of nitrogen for improved plant health and crop yields.

New to the Loveland Products® shelf, N-FINITY leverages advanced biological technology to optimize nitrogen availability, assisting crops' ability to receive the essential nutrients required for optimal growth and yield.

N-FINITY's proprietary science is designed to improve nitrogen use efficiency in comparison to current marketplace offerings by:

1. Enhancing the soil's ability to fix atmospheric nitrogen.
2. Recruiting nitrogen-fixing bacteria into the root zone.
3. Facilitating the liberation of nitrogen from soil organic pools.

N-FINITY has the potential to more efficiently manage plant available nitrogen and support farming practices by enhancing the effectiveness of nitrogen fertilizers traditionally used to boost annual crop productivity.

"We are excited to introduce N-FINITY to the US market for use in the 2025 growing season," says Casey McDaniel, Vice President of Loveland Products, Inc. "This product represents an advancement for the industry, providing growers with a new tool to enhance on-farm nitrogen management and yield potential."

Ron Calhoun, Plant Nutrition Senior Manager of Loveland Products, says, " N-FINITY has been extensively researched and field tested over the last several years, consistently demonstrating yield benefits resulting in a positive return for most growers. Designed to enhance the soil's ability to fix, recruit, and liberate nitrogen in the root zone, N-FINITY can help make every unit of nitrogen go farther."

N-FINITY will be available for purchase through Nutrien Ag Solutions retail locations in spring of 2025.

To learn more about N-FINITY, go to lovelandproducts.com/n-finity, or contact your local Nutrien Ag Solutions crop consultant.

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About Loveland Products, Inc.
Loveland Products is the proprietary products company for Nutrien Ag Solutions®, offering a complete line of high-performance input products. Our portfolio of seed treatment, plant nutrition, fertilizer, adjuvant, and crop protection products are highly respected in the industry. We are constantly striving to bring new, unique chemistries to the marketplace to provide innovative solutions to problems across the agricultural and professional non-crop industries. For more information visit lovelandproducts.com.

About Nutrien Ag Solutions Inc.
Nutrien Ag Solutions® is the retail division of Nutrien Ltd., a leading global provider of crop inputs and services. They provide full-acre solutions through a global retail network of trusted crop consultants at more than 2,000 locations. Nutrien Ag Solutions® strives to help growers achieve the highest yields with a wide selection of products, including their proprietary brands: Loveland Products®, Inc., Proven® Seed, and Dyna-Gro® Seed. For more information visit nutrienagsolutions.com.