Unveiled at evokeAG, Australia’s premier agrifood innovation event, the program provides startups with real-world validation in New Zealand’s diverse farming sectors, including dairy, horticulture, and arable farming.

Brisbane, 19 February 2025 - Agrifood Futures and Agnition Ventures, the corporate innovation arm of Ravensdown, have opened applications to Land x Launch™ New Zealand, a three-month program designed to help agtech startups integrate into New Zealand's advanced agricultural ecosystem before expanding globally.

Unveiled at evokeAG, Australia's premier agrifood innovation event, the program provides startups with real-world validation in New Zealand's diverse farming sectors, including dairy, horticulture, and arable farming. Through a partnership with Agnition Ventures, participants gain access to potential funding, Ravensdown's pilot farms, and farmer customers for testing and refinement.

Much like a master move in chess, entering the New Zealand market can position startups for broader international success. New Zealand's diverse agricultural landscape provides an ideal testing ground, allowing startups to validate their innovations before further global expansion.
A key element of Land x Launch is its integration with F2F TEKFARM®, a platform that streamlines agtech adoption. By working directly with early adopters, startups ensure their technologies are fit-for-purpose and aligned with farmers' needs.

"This partnership puts the farmer at the centre," said Joshua Soo from Agrifood Futures. "Together with Agnition, we are looking across the globe to identify solutions that have the potential to deliver tangible benefits to New Zealand agriculture with global potential.

Wilson Huang, Agnition Ventures, added: "Agnition sees innovation as a crucial way to solve issues faced by New Zealand's agricultural sector, and indeed the agricultural industry worldwide. We're excited to work with Agrifood Futures to help startups prove and scale their technology on real Kiwi farms."

Program Benefits
● Exclusive Market Access - Test and refine solutions in New Zealand's agricultural landscape.
● Farmer-Centric Tech Validation - Work with early adopters via F2F TEKFARM®.
● Pilot & Partner Access - Collaborate with Ravensdown's experts and farmer customers.
● Investor Readiness & Capital Access - Potential investment from Agnition Ventures and gain strategic introductions to other investors.
● Guided Market Visit - A self-funded week featuring investor meetings, farm tours, and industry networking.

Who Should Apply?
Pre-Seed to Series A agtech startups focused on improving agriculture profitability, productivity, and sustainability—particularly in:
● Biological & organic soil inputs
● Soil fertility & management
● Agricultural byproduct valorisation
● Small-scale automation with proven ROI

Up to five selected startups will receive 90% sponsorship from Agnition Ventures.

Key Dates
● Application Deadline: April 13, 2025
● Program Start: June 2, 2025
● Market Visit: Q4 2025

Apply Now
Startups can download the brochure and apply here: Application Link
https://airtable.com/appAVt4qan3Ei5o0t/pagmCyq95xArexiCZ/form

About Agrifood Futures
Agrifood Futures is a global agrifood solutions company dedicated to future-proofing agriculture through innovation, investment, and farmer-led adoption. Through its global network and partnerships, it supports startups in developing scalable solutions that transform food systems for the future. Together with our gateway hub, Farmers2Founders in Australia, we're enabling global-scale transformation in the agrifood sector.

About Agnition Ventures
Agnition Ventures is the corporate innovation and investment arm of Ravensdown, New Zealand. Its mission is to develop or invest in scalable AgTech innovations that deliver tangible value to farmers in New Zealand and beyond, driving productivity and sustainability in agriculture worldwide.