GroGuru to Showcase Breakthrough Solution for Strategic Irrigation Management at Forbes AgTech Conference

The GroGuru wireless underground system enables permanent below ground installation of soil sensors that can revolutionize the way farmers manage irrigation of crops

GroGuru is attending the Forbes AgTech Summit in Salina, CA on June 26 - 27, 2019. The 2019 Forbes AgTech Summit will bring together over 600 global agriculture leaders and entrepreneurs to tackle some of the world's most critical challenges. Held once again under the big tents on historic Main Street Salinas, the Summit will foster lively debate and generate rich networking opportunities. The event will showcase the latest technology startups-to-watch within the global agricultural ecosystem.This year's theme is The Future of Food.


"The entrepreneurs and start-ups that attend the Forbes AGTech Summit in Salinas, California are an integral part of the event and are often sought after by agribusinesses and investors at the summit," said Dennis Donohue, Western Growers Director of the center for Innovation and Technology. "GroGuru's breakthrough IoT for Ag Tech Solutions hold significant potential to help farmers more strategically manage irrigation to maximize crop yield."

Thanks to advancements in automation, blockchain, food safety, genetics and more, the food industry is undergoing rapid transformation. New innovations have revolutionized how food is grown, processed, and eaten; which presents today's agricultural workforce with a new set of opportunities and challenges. While what it will take to produce 70% more food by 2050 is still to be seen, one thing is for sure—these global advancements will be the driving force behind the future of food. Now in its fifth year, the 2019 Forbes AgTech Summit will convene the world's preeminent leaders in the space to showcase cutting-edge developments and build solutions to one of the world's most pressing concerns.

"GroGuru is pleased to be included in the Forbes AgTech Summit, and as part of the Western Growers Association Center for Innovation and Technology. Forbes AgTech brings together an outstanding group of industry and thought leaders as speakers, panelists and presenting companies," said Patrick Henry, president and CEO at GroGuru. "We are on the cusp of an explosion of new technologies that will revolutionize the agriculture space leading to an increase in crop yields in a more sustainable way. GroGuru's wireless underground system is one of the key game-changing technologies that will fuel this revolution."

About GroGuru:

GroGuru is a privately held company based in San Diego, CA that provides precision soil and irrigation monitoring systems to the commercial agriculture industry. GroGuru is focused on enabling farmers to increase crop yields while optimally use water and fertilizer. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation. GroGuru's 100 percent wireless underground technology enables a permanent installation of soil sensors, even in annual field crops like corn, soybeans, wheat, cotton and sorghum, that have a destructive harvest. GroGuru's WUGS-based systems can be buried below the till depth and communicate through several feet of soil wirelessly, thus eliminating the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops. GroGuru is a portfolio company at the EvoNexus technology incubator, the premier technology incubator in Southern California.

Featured Product

How to overcome GNSS limitations with RTK correction services

How to overcome GNSS limitations with RTK correction services

Although GNSS offers ubiquitous coverage worldwide, its accuracy can be hindered in some situations - signals can be attenuated by heavy vegetation, for example, or obstructed by tall buildings in dense urban canyons. This results in signals being received indirectly or via the multipath effect, leading to inaccuracy, or even blocked entirely. Unimpeded GNSS positioning in all real world scenarios is therefore unrealistic - creating a need for supporting technologies, such as real time kinematic (RTK) positioning and dead reckoning, to enable centimeter-accuracy for newer mass-market IoT devices.