Endorsement from agriculture industry expert boosts GroGuru's credibility as an emerging leader in strategic water management

GroGuru recently launched its Series Seed Preferred stock offering on StartEngine, an equity crowdfunding platform. Agri-Food VC, The Yield Lab, is one of the early leading investors in this financing round.

"The Yield Lab has been a tremendous supporter of GroGuru over the years and we are grateful to have them participate as an early investor in our current Series Seed Preferred Stock financing," said Patrick Henry, president and CEO at GroGuru. "The managing directors at The Yield Lab bring an unprecedented level of insight and agriculture industry access for emerging companies like GroGuru, and we're excited to continue to work with them as we work to accelerate the growth of GroGuru."

Equity crowdfunding has become an emerging source of capital for early stage startups, and allows both accredited and non-accredited investors to become part owners of startup companies historically reserved for high net worth individuals and venture capital firms.

The Yield Lab was an early investor in GroGuru, and they have continued to show their support by participating as a leading investor in GroGuru's current financing campaign.

"The Yield Lab is excited to make another investment in GroGuru," said Pat Pinkston, Managing Director at The Yield Lab. "Patrick Henry and his team have demonstrated outstanding leadership and the company is making great progress in the market with innovative technology and a platform for strategic water management."

Mr. Pinkston was a 40 year veteran of John Deere where he served in several senior roles including VP, Technology & Information Solutions, Intelligent Solutions Group. This group managed John Deers efforts in precision agriculture, which is the target market segment for GroGuru. Pat's colleagues at The Yield Lab have held senior management roles at other agri-food industry leaders like Monsanto, now Bayer, and Novus International.

For those interested in investing, details can be found at http://www.startengine.com/groguru

About GroGuru:

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru's patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

About The Yield Lab:

The Yield Lab's mission to enable entrepreneurs to sustainably revolutionize agri-food systems. They do this by investing in and accelerating high-impact early-stage companies all around the world. In parallel, The Yield Lab provides educational resources and ecosystem building support through its non-profit branch, the Yield Lab Institute.​