Barbados Leads the Way in Global Agriculture Innovation by Pioneering the Use of AI Agronomic Advisors to Enhance Sustainability and Preservation Efforts at a National Level

September 4, 2024 - Barbados sets global example by becoming the first country worldwide to roll out a national AI Agronomic Advisor. In a collaborative effort to support the sustainability and growth of its agricultural sector, the Barbados Agricultural Development and Marketing Corporation (BADMC), a statutory corporation of the Ministry of Agriculture Food & National Security of Barbados has partnered with global agtech company AGRIVI to introduce the innovative AI-driven advisory platform to improve productivity and sustainability of national agriculture.

The AI Agronomic Advisor is a virtual AI agronomy expert available to all farms in Barbados via WhatsApp at any time, 24/7. It serves as a direct channel between BADMC and the farming community, offering consultation, knowledge, and active involvement in critical agricultural matters. This initiative is designed to enhance productivity and sustainability in Barbados' agriculture by democratizing access to knowledge and advice to all farms.
The Ministry of Agriculture, Food and Nutritional Security of Barbados in a statement highlighted:
"The introduction of the AI Agronomic Advisor marks a significant advancement for our agricultural sector. By leveraging cutting-edge AI technology, we are empowering thousands of farmers with access to real-time knowledge and advice which is crucial to enhance their productivity and sustainability, and for the growth of our national agriculture. Thanks to our long-term partnership with AGRIVI in delivering farm management solutions, we have decided to pursue an even greater impact and leverage AI technology to support farmers, fostering economic opportunities, and ensuring food and nutrition security across Barbados".
AI Agronomic Advisor is available to farmers through the platform they all use daily, WhatsApp, which makes it seamless to use and get personalized advice whenever they need it, 24/7. This AI platform brings immediate benefits to farmers through simple communication and instant access to advice, knowledge, and necessary information on agriculture, financing and subsidies, local government support and more. It also encourages active cooperation between BADMC and farmers through proactive sharing of information, education and upskilling in embracing digitalization.
Providing widespread access to this innovative tool on a national scale signifies a substantial milestone and achievement for Barbados, where agriculture serves as the backbone of the economy.



Matija Zulj, founder and CEO of AGRIVI highlighted: "Governments have a major role in helping farms to improve the productivity, sustainability and livelihood of farms in their countries. We are honored and humbled that Barbados and BADMC have recognized AGRIVI as the trusted partner for the digitalization of their national agriculture. AGRIVI Engage AI Advisory platform is specifically designed to provide immediate access to knowledge and advice to every farm no matter of their size, at any time, via channel they already use and are familiar with. We look forward to supporting Barbados' government and BADMC in creating a long-lasting positive impact for Barbadian agriculture."
AGRIVI, one of global agtech pioneers with over a decade-long experience in digitalizing agriculture in over 50 countries, brings cutting-edge technology utilizing generative AI and expertise that enhances Barbados' capacity to lead in sustainable farming practices. The partnership underscores a commitment to equipping farmers with tools that promote efficiency and profitability while advancing food security goals.
The introduction of the AI Agronomic Advisor marks a significant milestone in Barbados' agricultural landscape, signaling a new era of technology-driven support for farmers and sustainable agricultural development.

About AGRIVI
AGRIVI is an agritech company that delivers digital agriculture solutions, with the vision to change the way food is produced. AGRIVI is recognized among the fastest-growing technology companies in Europe by independent market researches and top position in Precision Farming segment at the FoodTech500 list for the last 5 years.
AGRIVI empowers farmers and agrifood companies with technology solutions that support them digitalize their farm business, improve food transparency and safety, and to support farmers with trusted and reliable knowledge powered by AI. AGRIVI AI Advisory platform has garnered recognition from Microsoft Research team for Agriculture and has been selected as a showcase solution within Microsoft Entrepreneurship for Positive Impact program.
With a focus on innovation, sustainability, and support for farmers, AGRIVI plays a key role in improving the entire agrifood ecosystem. Today, AGRIVI helps Fortune 500 companies across the globe to produce nutritious, healthy, and sustainably grown food by digitalizing their crop production and agriculture supply chains.

About Barbados Agricultural Development and Marketing Corporation (BADMC)
BADMC is a state owned entity of the Government of Barbados, with the vision to change the way food is produced. BADMC is tasked with the develop agribusiness through innovative technological applications, marketing research, technical support for the island of Barbados. Its role is to create opportunities for investment that engender enterprise, food and nutrition security and prosperity in the non-sugar agriculture sub-sector.