With a shared vision of freeing up growers' time for more strategic and complex tasks, the new partners will focus on ensuring more greenhouses can leverage the power of technologies and AI

AMSTERDAM, November 20, 2024 — Source.ag, the provider of AI solutions for vegetable growers, today announced its partnership with Wireless Value. Wireless Value develops and supplies wireless sensors with a strong focus on horticulture. The company supplies wireless systems to measure relevant parameters related to climate, water management, and growth management. The new partnership will empower more growers to benefit from Source.ag's AI-powered solutions and boost their operational efficiency in greenhouses.

Thanks to this collaboration, Wireless Value sensors now integrate seamlessly with Source API, providing growers with a centralized platform for data visualization, comparison, and analysis. The integration will empower more greenhouse growers to scale operations efficiently, reduce costs, and refine their growing strategies with in-depth insights.

"Source.ag's smart solution has proven its value for growers worldwide. Having our wireless sensors integrate seamlessly with Source.ag gives even more growers the potential to improve their greenhouse operation significantly," said Kees van Vliet, horticulture business development manager at Wireless Value.

"By joining forces with Wireless Value, we are expanding the range of hardware we support, allowing more growers to benefit from our solutions. With Source.ag's solutions, the data received through Wireless Value sensors, will allow growers to have ultimate visibility into their greenhouse operations and make more data-driven decisions," said Rien Kamman, CEO and Co-Founder at Source.ag.

Source.ag's advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices. Today, commercial greenhouses in 18 countries benefit from Source.ag's solutions globally. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.

About Source.ag

Source.ag is accelerating access to fresh fruit and vegetables by empowering the world's growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world's leading growers to build the sector's most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we're on a mission to feed the world, in a climate-resilient and resource-efficient way.

About Wireless Value

Wireless Value develops and supplies wireless sensor technology with a strong focus on horticulture. Our wireless sensors contribute highly in providing data information related to climate, weight, and substrate.

Wireless Value's goal is to take some of the customer's workload away by providing a reliable and intuitive sensor system. This allows our customers to concentrate on the analysis and interpretation of the measured sensor data, which contributes to cost savings and the optimization of their often complex processes. The sensors work autonomously and automatically alert the right person via SMS, e-mail, and our portal.