The company made it to the list of 50 most innovative and fast-growing companies, challenging the status quo, in the Netherlands

Amsterdam, November 7, 2024 — Source.ag, the provider of AI solutions for vegetable growers, today announced it has been named an MT/Sprout Challenger50 of 2024. The list recognizes the 50 most innovative and fast-growing companies in the Netherlands, pioneering new approaches in their industries. These entrepreneurs reimagine existing business models and structures, innovating to empower customers to work more efficiently and contribute to making the world a better place.

"We are thrilled to be named one of the MT/Sprout Challenger50 honorees, recognized for our commitment to ensuring access to healthy diets for more people worldwide. This honor is shared with the dedicated growers and partners we work alongside. With their unwavering support and our common vision for the future of horticulture, Source.ag has been able to push boundaries and challenge the status quo continuously," said Rien Kamman, Co-Founder and CEO of Source.ag. "We are committed to delivering cutting-edge solutions that empower growers to achieve more with fewer resources, driven by our pursuit of excellence in everything we do," he added.

Source.ag's advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices. Today, commercial greenhouses in 18 countries benefit from Source.ag's solutions globally. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.

This year, Source.ag has been recognized as the Startup of the Year2024 in the AgTech Breakthrough Awards and Linkedin Top Startups 2024.

About Source.ag

Source.ag is accelerating access to fresh fruit and vegetables by empowering the world's growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world's leading growers to build the sector's most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we're on a mission to feed the world, in a climate-resilient and resource-efficient way.